ChatGPT is getting verified AI ‘Business Agents’

A new feature for ChatGPT will allow users to interact with verified "Business Agents" representing specific brands, aiding in tasks such as comparison shopping. Initially available to select e-commerce and online service businesses in the US, this functionality is part of a broader set of business-oriented features in beta. Users can engage with these agents if a participating business appears in a response from ChatGPT. During these interactions, users can inquire about a business's offerings and ask follow-up questions, such as comparing two different products. Businesses have the option to customize their agents.