Brussels aims to limit the addictive functions of social networks and chatbots that simulate personal connections

The European Commission has presented a draft of the Digital Fairness Act to regulate digital platforms. The proposal seeks to require social networks to allow users to deactivate addictive features and artificial intelligence systems that simulate personal relationships. It also aims to limit designs that influence consumer decisions, regulate influencer business practices, and protect users from automatic subscriptions. Companies that do not comply with the regulations may be fined up to 6% of their annual global turnover. The Council of the EU and the European Parliament will need to negotiate and approve the text for it to come into force.