X launches its own clipping feature to spur influencer engagement

X has introduced its own clipping feature, aiming to enhance influencer engagement. This feature allows users to cut long videos into shorter, shareable clips, a trend known as clipping. By enabling this, X seeks to capitalize on the viral potential of these short clips, encouraging influencers to create and share more engaging content. This move reflects the growing popularity of clipping as a method to capture audience attention and drive interaction on social media platforms.